SAPIO COFFEE BRANDING
Sapio Coffee is the first specialty coffee shop in Hanoi. This place makes coffee according to the “From Farm to Cup” cycle – From Farm to Cup, controlling the entire production process from planting, tending to harvesting, fermenting and processing coffee beans. coffee according to the standards of the American specialty coffee association SCA. With a menu of diverse and quality products, Sapio Coffee promises to bring the most delicious and complete coffee flavor to its customers.
Solution and result:
In this project, IBRAND consulted and completely redesigned the brand identity system for SAPIO, creating a uniform, youthful and dynamic brand. Sapio’s logo is designed in a creative style, taking the main concept from the brand’s name, Sapio in Latin means knowledge, the letter S is a combination of 2 petals creating a unique and attractive feature for the logo. This. The logo uses a creative font with a modern and luxurious trend that attracts the attention of the viewer while bringing beauty and impression to the brand in the minds of customers.
Based on the rational structure of the product portfolio, we have designed common for all brand categories of the company. From logos and menus to packaging labels, cups, containers for all SAPIO products and other media publications.
With a comprehensive branding solution from IBRAND, Sapio has a new, more professional and comprehensive brand image. Thanks to that, the SAPIO coffee brand stands out in the market and grows stronger. IBRAND is also very honored to have contributed to creating the SAPIO brand.
We always try our best for the development, affirm the Vietnamese brand!