Brand Repositioning | Change For Success

Rebranding
Change for success

Rebranding is one of the necessary activities to “refresh” the brand to innovate customer behavior!< /p>

Rebranding – Changing brand identity”

6000+ Partner 

Believe

Rebranding Consulting Included

With the strength of a unit specializing in 100% brand research, IBRAND has gained a foothold in the market as a pioneer in rebranding service, we have been contributing a part to develop your brand.

Market research

IBRAND conducts research to identify the competitive landscape, opportunities, challenges, and market trends.

Research your competitors

Implement customer potential assessment, thereby coming up with an appropriate strategy.

Brand Research

Check the general brand status and determine the brand’s competitive advantage.

Communication consulting

Determine the level of customer brand awareness to come up with the most appropriate communication plan.

DEFINITE STRATEGY

Evaluate and choose a repositioning strategy according to customer needs.

IMPLEMENTATION CONSULTANCY

Monitor the repositioning process, deploy the plan to match the original goal.

Design consulting

The staff has a sharp, creative, enthusiastic and knowledgeable aesthetic eye.

Build the story

For each brand when rebranding, a story is required.

6000+
The project had finished
30+
Consultants
20+
Industry field
16+
Years of experience

Brand positioning consulting package

iBasic

iMedium

iProfessionnal

How will IBRAND help your business?

Know the product, understand the brand, win a hundred battles!

Sustainable growth

Help businesses develop sustainably, quickly expand market share.

Strategic consensus

Agree on customer ideas, synchronously deploy.

Profit value

Revenue and profit will grow sustainably over time.

Building trust

Increase brand awareness to target customers.

 

Why rebranding?

  • Your brand is out of date with its current state.
  • Unsynchronized brand identity.
  • Business changes brand strategy.
  • Your business is entering a new industry and your existing positioning is no longer relevant.
  • Several new competitors with superiority enter the market.
  • Customers’ tastes change.
  • Changes in some macro factors of the business.
  • Business expands its brand.
  • Foresee future trends.

RE-BRANDING CONSULTING PROCESS
AT IBRAND

Consulting rebranding IBRAND‘s business must bring real value to customers, in order to The ultimate goal is the growth effect and even breakthrough in business.

1
RECEIVED
SIGNED

IBRAND receives requests, learns project goals and provides detailed advice on services. Check the brand status and come up with a solution, sign the contract.

2
RESEARCH
BRAND

IBRAND conducts interviews with leaders and employees to learn deeply about the brand’s nature (is or wants to be) and its goals. business goals.

3
RESEARCH
MARKET

Research the market, competitors, and target customers to get data for differentiation decisions. Find a natural connection between your brand and your target audience.

4
PLAN ONLY
DEVELOPMENT

Coordinate with businesses to build a logo design plan. Color direction, shape, size and use cases, etc. Unify the desired brand personality and architecture.

5
DESIGN
CREATIVE

Sketch design ideas, test and design complete logo options based on research and orientation.

6
PRESENTATION
CORRECTION

IBRAND proceeds to submit plans and present ideas to receive feedback from businesses. Make appropriate adjustments to reach the end goal.

7
PACKING
PRODUCTS

Based on unity, IBRAND proceeds to complete related items, product packaging, logo design, logo guideline.

8
Handover
TESTING

IBRAND coordinate with the enterprise to hand over and take over the design items according to the signed contract.

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